Want to Grow Your Podcast? Focus on THIS Instead of Your Downloads
Downloads got you down? If you are setting huge download targets for your podcast and never hitting them, you are quickly going to burn out AND fall out of love with your podcast. As a business owner, I know setting goals is important to you, so in this episode I’m sharing some growth-oriented goals you can set (and achieve!) for your podcast.
Some key takeaways from this episode include:
Downloads are an important metric to track, but at the end of the day, you can’t force anyone to press play on your podcast. Focus on metrics you can control, and the downloads will inevitably come.
The goals you can control can center around technical aspects like the length of your episodes, SEO elements like the spiciness of your titles, or promotional materials like going live once per week.
Ultimately, take any and all growth recommendations with a grain of salt. Your show is YOUR show, and you should balance best practices with what feels good and authentic to you.